TRANSPARENCY
CLAIMS & BENEFITS
What our claims mean — transparency in every statement
TRANSPARENCY
CLAIMS & BENEFITS
What our claims mean — transparency in every statement
What Our Claims Mean
Every claim we make is backed by science and transparent in its meaning. We believe you deserve to know exactly what each statement represents.
Microbiome Friendly
Microbiome Friendly
Meaning: Supports natural microbial balance
Hypoallergenic
Hypoallergenic
Meaning: Designed to minimize irritation risks
Puppy Friendly
Puppy Friendly
Meaning: Suitable for puppies and adult pets
Sensitive Skin
Sensitive Skin
Meaning: High tolerance for delicate skin types
Groomer Friendly
Groomer Friendly
Meaning: Designed for frequent use in salons
16:1 Dilution (Gallon)
16:1 Dilution (Gallon)
Meaning: Economical for professional grooming
Dermatologically Tested
Dermatologically Tested
Meaning: Tolerability evaluated by dermatological assessment
Vegan (product specific)
Vegan (product specific)
Meaning: Contains no animal-derived ingredients
Cruelty-Free
Cruelty-Free
Meaning: Not tested on animals
Natural Origin Index
Natural Origin Index
Meaning: Transparent declaration of natural ingredient origin
We stand behind every claim with transparency and scientific backing. If you have questions about any statement, we're here to provide clarity.
