Every ingredient in a Lumi-noble formula is chosen for function, tolerance and physiological relevance to your pet's skin — never for marketing. SLS-free, paraben-free, and prebiotic-powered.
0SLS & Parabens
6.5–7pH balance
2Species safe
GMPCertified
THE LUMI-NOBLE STANDARD
Six principles behind every formula
We formulate with the understanding that pets need a different approach than humans — milder, pH-balanced, and supportive of the skin's natural defenses.
pH-balanced between 6.5–7.0 — within the tolerance window of both canine and feline skin. One formula, safely dual-species.
03
Vet-Formulated
Developed in collaboration with veterinary dermatologists. Reviewed for skin tolerance, pH, and ingredient safety.
04
Biodegradable
Cotton-fiber wipes that break down in landfill environments. Packaging designed to minimize waste per use.
05
Radically Transparent
Full INCI disclosure on every product. We tell you what's in, what's out, and — most importantly — why.
06
Clinically Informed
Every active is chosen based on peer-reviewed literature on pet skin physiology and microbiome research.
WHAT'S IN
The hero ingredients
Every active has a role: cleanse, balance the microbiome, or improve coat performance. Nothing decorative.
FLAGSHIP
Prebiotic Complex
A bio-ferment system that nourishes beneficial skin microorganisms — strengthening the skin barrier from the outside in. Unlike probiotic formulas (which contain fragile live bacteria), prebiotics remain active through the product's full shelf life and work with your pet's existing microbiome.
Supports skin barrier
Reduces sensitivity
Shelf-stable
SourceBio-fermented
COAT PERFORMANCE
Hydrolyzed Collagen
Collagen protein broken down into small peptide chains that bind to the hair shaft during bathing. Improves softness, adds natural shine, and makes coats more manageable after drying — without heaviness or residue buildup.
Improves softness
Reduces breakage
Non-greasy finish
SourcePeptide-grade
SOOTHING
Colloidal Oatmeal
A micronized oat extract recognized by the FDA as a skin-protectant. It soothes irritation, reduces itch perception, and adds a gentle barrier layer — particularly valuable for pets prone to dry or sensitive skin.
FDA skin protectant
Anti-itch action
Barrier support
SourceWhole oat
BARRIER SUPPORT
Oat Beta-Glucan
A polysaccharide extracted from the oat cell wall that reinforces hydration retention in the skin's outer layer. Helps maintain post-bath comfort and is especially supportive for frequently groomed or sensitive-skin breeds.
Hydration retention
Post-bath comfort
Dermatologist favorite
SourceOat cell wall
NATURAL ACTIVES
Botanical Extracts
A curated blend of plant-derived extracts — including chamomile, aloe, and green tea — selected specifically for low sensitization risk and calming properties on pet skin. No essential oils known to be toxic to cats.
Low sensitization
Cat-safe selection
Plant-derived
SourceBotanical
WHAT'S OUT — AND WHY
Ingredients we deliberately exclude
Exclusion lists without explanation aren't transparency. Here's exactly what we leave out — and the science behind each decision.
×
SLS & SLES (Sulfates)
Aggressive surfactants that strip the skin's natural lipid barrier and disrupt the microbiome. Especially harsh on pets whose skin is thinner and more alkaline than humans.
×
Parabens
Synthetic preservatives linked to potential endocrine disruption in ongoing scientific literature. We use gentler, modern preservative systems instead.
×
Phthalates
Common fragrance fixatives associated with reproductive and developmental concerns. No role in a clean pet formula.
×
Synthetic Dyes
Purely cosmetic colorants that offer zero functional benefit and may trigger sensitivity in dogs with allergies. Our products are the color of their ingredients — nothing more.
×
DEA / TEA Compounds
pH-adjusting surfactants flagged in multiple safety reviews for potential contamination concerns. We use naturally pH-stable surfactant systems instead.
×
Formaldehyde Releasers
Preservatives like DMDM Hydantoin that slowly release formaldehyde — a known skin sensitizer and irritant. Safer preservation exists; we use it.
×
Artificial Fragrance
Proprietary fragrance blends can hide hundreds of unlisted chemicals. We use low-concentration, disclosed fragrance components — or omit entirely on sensitive-skin formulas.
×
Essential Oils Toxic to Cats
Tea tree, pennyroyal, pine, wintergreen and citrus oils can be toxic to cats due to their limited ability to metabolize certain compounds. We screen every ingredient for feline safety.
pH BALANCED
6.5–7.0
Within the safe window for both canine and feline skin
Safe for Dogs
Safe for Cats
DOGS & CATS
One formula, two species — safely.
Most dog shampoos are unsafe for cats because cats have more sensitive skin, less tolerance for surfactants, and groom off any residue. Our formulas are built to respect both species.
pH-balanced for both species.
Dogs' skin sits around pH 7.0–7.5; cats slightly lower. Our formulas hit the overlap zone safely.
No essential oils toxic to cats.
Tea tree, citrus, pine — all excluded. Every ingredient is screened for feline metabolic safety.
Mild surfactants, no SLS.
Cats groom off any residue. Our cleansing system leaves no harsh compounds behind after rinsing.
Low-concentration, pet-safe fragrance.
Fragrance components are selected specifically for pet tolerance at levels far below irritation thresholds.
BEHIND THE FORMULA
Developed with veterinary specialists
Our formulations are reviewed for skin tolerance, pH compatibility and ingredient safety by veterinary dermatologists and cosmetic chemists.
VETERINARY DERMATOLOGY
Dr. Advisory Panel
Every formula is evaluated for skin tolerance and pH compatibility before it reaches a single pet. We don't ship what we wouldn't use on our own animals.
COSMETIC CHEMISTRY
Formulation Team
Microbiome-friendly formulation is as much about what you leave out as what you put in. Every exclusion is a deliberate, documented choice.
PROFESSIONAL GROOMING
Pro Groomer Network
These formulas perform at salon volume and still respect sensitive skin. That combination is rarer than most pet parents realize.
CERTIFICATIONS & STANDARDS
Verified by independent standards
Every claim we make is backed by third-party certifications and documented manufacturing standards.
GMP Certified
Good Manufacturing Practice certified facilities
Cruelty-Free
Never tested on animals
Vet-Approved
Reviewed by veterinary dermatologists
Biodegradable
Wipes break down in landfill environments
Dermatologist Tested
Formulated for tolerance and safety
READY TO EXPERIENCE THE DIFFERENCE?
Clean ingredients, real results.
Discover prebiotic-powered formulas designed for your pet's skin, coat and long-term comfort.
Thoughtful pet care insights, early access to new collections, and special drops.
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