Inside Booth 9357 at SUPERZOO 2026 in Las Vegas: our new Ear Wipes and Eye Wipes, the growing Fragrance-Free Collection, and three days spent with groomers, retailers and pet lovers.
This August, the Lumi-noble team traveled to Las Vegas for SUPERZOO 2026, one of the busiest events on the pet industry calendar. From August 12 to 14, Booth 9357 became our own little Lumi-noble world: gentle pet care products, two brand new launches, and three days of very good conversations.
Introducing Lumi-noble Ear Wipes and Eye Wipes
SUPERZOO was the right place to introduce two new additions to the Lumi-noble family: Ear Wipes and Eye Wipes. Both were designed around a simple idea. Everyday care shouldn't need a full bath day.
These gentle wipes give pet parents an easy way to keep sensitive areas clean and comfortable between grooming sessions. Alcohol-free, mild, and made for daily hygiene, they sit naturally alongside our existing pet cleansing wipes. Showing them for the first time and hearing the reactions from groomers, retailers, pet professionals, and fellow pet lovers was easily one of the highlights of the show.
The Fragrance-Free Collection for pets that need a simpler routine
We also showcased our growing Fragrance-Free Collection, created for pets and pet parents who prefer a scent-free grooming routine. Some dogs and cats simply do better without added fragrance, and plenty of pet parents feel the same way.
The collection includes our Fragrance-Free Sensitive Pet Shampoo with oatmeal and beta glucan, and our Fragrance-Free Cleansing Wipes. Both are formulated for gentle, everyday care, and both were on the table at Booth 9357 for anyone who wanted to see and feel the difference.
A closer look at the Lumi-noble world
Across the three days, visitors could explore the full collection: sensitive and prebiotic shampoos, conditioners, deodorizing sprays, cleansing wipes, and stain and odor solutions for the messes that happen at home.
At Lumi-noble we believe grooming should do more than clean. Every formula is built with gentle, purposeful ingredients, made to support pets through everyday messes, bath days, and everything in between. Professional groomers and salon owners also asked about larger formats, so we pointed them to our salon and bulk sizes.
What every Lumi-noble formula stands for
- Hypoallergenic, for puppies, kittens, and sensitive skin
- Microbiome-friendly, to support the skin's natural balance
- pH-balanced, formulated for pets rather than people
- Vegan, plant-based and free from animal-derived ingredients
- Cruelty-free, never tested on animals
Watching visitors pick up the bottles, try the scents, read the ingredient stories, and ask why each formula exists was one of the most rewarding parts of the week. Those questions are the reason we put the "every ingredient has a purpose" panel front and center at the booth.
Meeting groomers, retailers, and pet lovers
SUPERZOO was about much more than presenting products. It gave us three days with groomers, retailers, distributors, creators, and pet care professionals who do this work every single day.
Every conversation, question, and shared story reminded us why we started Lumi-noble in the first place: to create elevated pet care essentials that are gentle, effective, and easy to use in real life. You can read more about how the brand began on our Our Story page.
We were especially glad to meet so many people who care about thoughtful grooming as much as we do. Whether you stopped by for a product demonstration, picked up samples, took home one of our tote bags, or just came over to say hello, thank you for being part of our SUPERZOO experience.
Growing together, one gentle grooming moment at a time
SUPERZOO 2026 marked a new chapter for us. Two new launches, a lot of industry feedback, and the chance to share the brand in person gave us plenty of inspiration for what comes next. If you missed us in Las Vegas, our Groom Expo West recap covers the last time we brought the booth on the road.
We came home grateful, motivated, and ready to keep building the Lumi-noble world. Thank you to everyone who visited Booth 9357 and made these three days so memorable. We can't wait to see you again.
Explore the full Lumi-noble collection Gentle, microbiome-friendly essentials for cleaner, happier everyday moments
Frequently asked questions
Where was Lumi-noble at SUPERZOO 2026?
Lumi-noble exhibited at Booth 9357 at SUPERZOO 2026 in Las Vegas, from August 12 to 14, 2026. The booth featured the full pet care range, plus a dedicated display for the two new launches.
What did Lumi-noble launch at SUPERZOO 2026?
Lumi-noble introduced two new products at SUPERZOO 2026: Ear Wipes and Eye Wipes. Both are gentle, alcohol-free wipes made for daily hygiene in sensitive areas, between full grooming sessions.
What is in the Lumi-noble Fragrance-Free Collection?
The Fragrance-Free Collection includes the Fragrance-Free Sensitive Pet Shampoo with oatmeal and beta glucan, and the Fragrance-Free Cleansing Wipes. Both are made for pets that do better without added scent.
Are Lumi-noble products suitable for sensitive skin?
Yes. Every Lumi-noble formula is hypoallergenic, pH-balanced for pets, and microbiome-friendly, which makes the range suitable for puppies, kittens, and adult pets with sensitive skin. All products are vegan and cruelty-free.
Does Lumi-noble offer bulk sizes for groomers and salons?
Yes. Core shampoos and conditioners are available in 1 gallon salon sizes alongside the retail bottles. You can see the full range in the Salon and Bulk Sizes collection.
When will the Ear Wipes and Eye Wipes be available to buy?
The Ear Wipes and Eye Wipes were introduced to the trade at SUPERZOO 2026 and will join the online range. For availability and wholesale enquiries, email info@lumi-noble.com or keep an eye on the cleansing wipes collection.
