Last updated: October 12, 2026
Lumi-noble ("Lumi-noble," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share and protect your personal information when you visit lumi-noble.com (the "Site"), make a purchase, subscribe to our emails, join our ambassador program, or otherwise interact with us.
The Site is operated by Luvial LLC, 78 John Miller Way, Suite 326, Kearny, NJ 07032, USA.
By using the Site, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Information you provide to us
- Contact details: name, email address and phone number (optional).
- Order information: billing and shipping addresses, products purchased and order history.
- Payment information: processed securely by our third-party payment providers. We do not store your full credit card number.
- Account information: login details if you create an account.
- Communications: messages you send us, customer support requests and survey responses.
- Reviews and content: product reviews, ratings, photos or videos you choose to submit.
- Ambassador and creator applications: social media handles, audience information and other details you provide when applying to our programs.
Information collected automatically
When you visit the Site, we and our service providers automatically collect certain information, including your IP address, browser and device type, pages viewed, referring website, time spent on pages, and how you interact with the Site and our emails (for example, whether you open an email or click a link). We collect this using cookies, pixels and similar technologies (see Section 5).
Information from third parties
We may receive information from our service providers, such as shipping carriers and payment processors, and from social media platforms when you interact with us there.
2. How We Use Your Information
We use your information to:
- Process and fulfill your orders, including payment, shipping and delivery updates.
- Send transactional emails, such as order confirmations, shipping notifications and delivery updates.
- Provide customer support and respond to your requests.
- Send marketing communications, such as newsletters, pet care tips, product recommendations, special offers and restock reminders, only if you have opted in.
- Ask you to review products you have purchased.
- Improve our Site, products and customer experience.
- Measure the effectiveness of our marketing and show you relevant advertising.
- Detect and prevent fraud, and protect the security of our Site and customers.
- Comply with legal obligations and enforce our terms.
3. Email Marketing
If you subscribe to our newsletter or opt in to marketing at checkout, we will send you emails about our products, pet care tips, offers and reminders related to your purchases.
You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by emailing info@lumi-noble.com. We will process your request promptly. Even after you unsubscribe, we may still send you transactional emails related to your orders.
4. How We Share Your Information
We do not sell, rent or trade your personal information for money. We share personal information only as described below:
- Service providers: companies that help us operate our business, including our e-commerce platform (Shopify), payment processors, shipping carriers and fulfillment warehouses, email marketing tools, customer review tools, analytics providers and customer support tools. They may use your information only to provide services to us.
- Advertising partners: we may use advertising and analytics partners, such as Google and Meta (Facebook and Instagram), that use cookies and pixels to measure our ads and show you relevant advertising. See Section 5 and Section 9 for your choices.
- Legal and safety reasons: when required by law, or to protect the rights, property or safety of Lumi-noble, our customers or others.
- Business transfers: in connection with a merger, acquisition or sale of all or part of our business.
- With your consent: for example, when you agree to have your review or photo featured on our Site or social media.
5. Cookies and Tracking Technologies
We use cookies, pixels and similar technologies to:
- Keep items in your cart and remember your preferences.
- Understand how visitors use the Site.
- Measure the performance of our emails and ads.
- Show you relevant ads on other websites and social media.
You can control cookies through your browser settings. Disabling cookies may limit some Site features, such as the shopping cart. You can also opt out of interest-based advertising through the settings of the platforms you use and through industry tools such as aboutads.info/choices.
Global Privacy Control: Where required by law, we honor Global Privacy Control (GPC) browser signals as a request to opt out of the sale or sharing of personal information for targeted advertising.
Do Not Track: Because there is no common industry standard for "Do Not Track" signals, our Site does not currently respond to them.
6. Data Retention
We keep personal information only as long as necessary for the purposes described in this policy, such as maintaining order records for tax and accounting purposes, handling returns and warranty questions, and complying with legal obligations. When information is no longer needed, we delete or anonymize it.
7. Data Security
We use reasonable administrative, technical and physical safeguards to protect your personal information. Payments are processed by PCI-compliant providers, and the Site uses encrypted (SSL) connections. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. International Data Transfers
We are based in the United States. Some of our service providers and team members may be located in other countries. When your information is transferred outside your state or country, we take reasonable steps to ensure it is protected as described in this policy.
9. Your Privacy Rights
Depending on where you live, you may have the following rights regarding your personal information:
- Access: request a copy of the personal information we hold about you.
- Correction: request that we correct inaccurate information.
- Deletion: request that we delete your personal information, subject to certain exceptions.
- Opt out of marketing: unsubscribe from marketing emails or text messages at any time.
- Opt out of targeted advertising, sale or sharing: request that we stop using your information for targeted advertising or any activity considered a "sale" or "sharing" under applicable law.
- Portability: request your information in a portable format.
To exercise your rights, email us at info@lumi-noble.com with the subject line "Privacy Request." We will verify your identity before completing your request and respond within the time required by law. You may use an authorized agent to submit a request on your behalf, with proof of authorization. If we deny your request, you may appeal by replying to our response.
We will not discriminate against you for exercising your privacy rights.
California residents: Under the California Consumer Privacy Act (CCPA), as amended, you have the rights described above. In the past 12 months, we have collected the following categories of personal information: identifiers (such as name, email and address), commercial information (such as purchase history), internet activity (such as browsing and interaction data), and inferences drawn from this information. We collect this information from the sources described in Section 1, use it for the purposes described in Section 2, and disclose it to the categories of recipients described in Section 4. We do not sell personal information for money. We may "share" personal information with advertising partners for cross-context behavioral advertising, as defined by California law. You can opt out by enabling Global Privacy Control or by emailing info@lumi-noble.com with the subject line "Privacy Request." We do not use or disclose sensitive personal information for purposes that require a right to limit.
Residents of other states: Residents of states with comprehensive privacy laws, including New Jersey, Virginia, Colorado, Connecticut, Texas, Oregon and others, may have similar rights. Contact us using the details below to exercise them.
10. Children's Privacy
Our Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of consumers under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.
11. Third-Party Links
Our Site may contain links to other websites and social media platforms. We are not responsible for their privacy practices, and we encourage you to read their privacy policies.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a new "Last updated" date. If we make material changes, we may also notify you by email or through the Site.
13. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Luvial LLC (Lumi-noble)
78 John Miller Way, Suite 326
Kearny, NJ 07032, USA
Email: info@lumi-noble.com
Phone: +1 (949) 204-7737
